A marketing consultant with an engineer’s mindset.
I bring strategy, specialist people and practical technology together to help you move faster, reduce wasted effort and get more value from your marketing budget.
My approach was shaped far from a conventional marketing office. Working with communities in remote parts of Laos and Indonesia taught me to listen closely, work with limited resources and turn complex problems into practical steps.
That experience still guides how I work. AI and automation expand what I can build, but the starting point is always people: what they need, how they work and what will help them move forward.
For me, marketing engineering brings those things together: human understanding, commercial direction and the tools to put ideas into practice. Research, group development and market-access work continue to inform how I connect marketing, sales and business systems.
Fieldwork with a shared-garden group. From Adam Smith’s fieldwork archive.
At a community market shelter during fieldwork. From Adam Smith’s fieldwork archive.
Six years inside a growing construction business.
Over six years as Marketing Manager and a member of Entegra’s Executive Management Team, I led an international team during a period when company revenue grew from $27 million to $70 million, an increase of 159%.
Who you'd work with.
Years of working internationally have helped me build a trusted network of creative and technical specialists. I select people for their expertise and fit, wherever they’re based, then bring them together with clear direction and hands-on coordination.
Based in Australia
Adam leads marketing strategy, business development and delivery, connecting commercial priorities with practical action. His experience includes six years as Marketing Manager and a member of Entegra’s Executive Management Team, leading an international team. He brings specialists together around the brief and helps keep strategy, creative work and implementation moving in the same direction.
Based in Kazakhstan
Stepan specialises in video editing and production for SaaS and technology brands. His work with Adam includes showreels, presentations and event videos for trade shows and digital campaigns. He brings a focus on clear commercial storytelling, shaping each video around the message, the audience and the purpose of the project.
Based in Brazil
Yuri turns business goals and audience needs into a clear creative idea. He shapes the visual direction and guides design and content across websites, campaigns and social channels. From the first brief to the final review, he keeps creative choices consistent with the message and gives people a clear reason to pay attention.
Based in India
Abrar connects search visibility, website content and performance reporting. Alongside the SEO work, he works with Adam on shared, interactive reporting dashboards so clients can explore performance and discuss what needs attention. This gives the business a clearer view of the work and a practical basis for deciding the next priorities together.
Based in Morocco
Younes combines website design with practical AI and automation. He builds connected websites, lead-handling systems and business workflows that help teams manage enquiries, follow up consistently and reduce repetitive work. His approach brings design and technical implementation together, with clear processes, testing and human oversight throughout the work.
Based in Croatia
Marko adds senior Google Ads expertise to the team, connecting paid advertising with the wider marketing plan. His work with Adam includes Google Ads on an Entegra project alongside branding, SEO and web development specialists. He brings the paid advertising perspective into a coordinated brief, with campaigns considered alongside the message, website and business priorities.
Methods behind the work.
Original field research and practical guides from the Food Technology Project in Laos, with source documents and lessons for today.