Marketing engineering for founder-led businesses.
Marketing consulting based in Melbourne, built around your next stage of growth. I help founder-led businesses connect marketing, sales and business systems, then put the agreed work in place: clearer websites, stronger follow-up and more practical day-to-day operations.
For founder-led businesses ready to scale, typically generating A$5–10 million in annual revenue.
- Melbourne, AU
Businesses I work with.
Client projects, past consultancy and my own ventures, with each relationship labelled. Explore the projects using the arrows or swipe.
Commercial experience.
Entegra
Six years as Marketing Manager and a member of the Executive Management Team, leading an international team within a growing construction business.
JTA
Developing a practical AI second brain and redesigning research, account intelligence and follow-up workflows.
- International fieldwork and earlier NGO roles also inform the approach.
Marketing and systems for your next stage of growth.
Build demand and your sales pipeline
Connect positioning, campaigns, websites and content with the sales conversations and follow-up your business needs.
Make day-to-day operations work better
Organise business information, simplify repeated work and put practical AI and automation to use with your team.
Two lanes of work, working together.
Marketing & Growth
- Strategy & positioning
- Campaigns & content
- Websites & digital discoverability
- Sales pipeline
- Business development
Business Systems & AI
- Workflow review & redesign
- AI setup for founders & managers
- Automation
- Training & handover
- AI is used across the business — not only marketing.
Being found starts with how your website is built.
Structure, content, search visibility and conversion are part of website design from the start. We also help make your business easier for AI assistants to understand, mention and cite, so people can discover your expertise through search and AI-generated answers, then take the next step.
Connect the strategy with the work people see.
A useful digital presence brings the same offer to life across your website, search results, content and campaigns. As a Melbourne-based digital marketing consultant, I help choose the priorities and connect delivery with a clear enquiry and follow-up process. You can start with a focused project or an agreed monthly scope.
A practical way forward.
Understand the business
We look at how the business works today, where the growth is, and what is getting in the way.
Choose the priorities
We agree the few things that will move things forward and fit the time and budget you have.
Build and put it to work
We do the work — strategy, content, systems or AI — and put it in place with your team.
Review and improve
We check what is working, adjust, and keep improving as the business moves forward.
Real businesses, real projects.
Friend & Burrell
Campaign thinking around genuine ingredients, alongside simpler processes for clients and suppliers.
FamilyFarms Inc
2019 fieldwork for an organic rice business in Bacolod, Philippines, connected with content production, website work and digital marketing.
Woka Walla
Establishing a labour hire business with a website, Google Business Profile setup and database-management scope.
IOE Studio
Building a new artist business’s digital presence through a website, Google Business Profile setup and discoverability work.
Human understanding. Commercial direction. Practical tools.
Six years in marketing leadership at Entegra, commercial client work and international fieldwork have shaped how I work: understand the business, choose the priorities and coordinate the people and tools to deliver them.