Insights

Ideas grounded in practical work.

Reflections on marketing, fieldwork and business systems. What I’ve learned, how I apply it today and the evidence behind the thinking.

Vegetable beds on a hillside with fieldwork activity and mountains beyond.

What is a marketing engineer

A marketing engineer turns market knowledge into working systems. I use the term to describe how I connect research, marketing, sales and day-to-day operations, then put the agreed work in place.

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Go to the source

Looking for the original field guides?

The Resources collection contains the historical research and methodologies from the Food Technology Project in Laos, with original PDFs and project credits.

Your next step

What needs to work better in your business?

Bring a marketing, enquiry-handling or reporting challenge. We can work out a useful next step.