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I’d work with smart, fast-growing companies — often manufacturers or B2B service providers — who had built something great. Their product or service was strong. Their customers were loyal. But their marketing hadn’t kept up. It wasn’t bad — it just wasn’t aligned to what their customers actually valued, how they made decisions, or what the business needed next. Over the years, working inside both commercial and government organisations — and closely with founders and leadership teams — I noticed that many avoided marketing strategy altogether because they thought it would be slow, complex, and expensive.
That’s where this consultancy began to break the pattern.
I use a framework built around Jobs To Be Done theory and behavioural auditing, but I didn’t want it to live in strategy decks or be trapped in a whiteboard session. So I designed a new way of working: Marketing toolkits that simplify strategic discovery — turning interviews, audits, and buyer mapping into fast, online-first activities. These toolkits allow us to:
We deliver insight-led strategy and creative execution for:
I’m Adam Smith — strategist, behavioural thinker, and marketing leader based in Melbourne. I lead every project and work hands-on with clients, supported by a trusted team of next-gen creatives — designers, developers, and content specialists around the world.
If you’ve avoided strategy work because it felt too hard, too slow, or too expensive — this is the alternative. Fast. Thoughtful. Impactful.
Get in touch to start with a behavioural audit or request a demo of our toolkits.
Based in Melbourne, Australia — working with clients nationally and globally. Adam Smith Consulting delivers strategic insight, commercial clarity, and access to a team of next-gen creatives — helping you move from market intelligence to market impact.