Lead generation starts with the people you want to reach and a useful reason to respond. From our Melbourne base, we connect the audience, offer, campaign content and sales follow-up so enquiries have a clear next step.
Define the audience, proposition and campaign objective
Plan channel activity and the content each channel needs
Coordinate landing pages, enquiry journeys and sales follow-up
Agree reporting measures and review the response together
Advertising spend, channel selection and production requirements are agreed separately in the scope.
Choose the audience and action, with an offer that fits.
Bring the message, channels and enquiry path into one plan.
Review response and follow-up quality, then adjust the next round.
Campaign thinking around genuine ingredients, alongside simpler processes for clients and suppliers.
2019 fieldwork for an organic rice business in Bacolod, Philippines, connected with content production, website work and digital marketing.
Agree who the campaign is for, which needs indicate a good fit and what information helps your team respond. This shapes the offer, landing-page content and enquiry questions. Channel choice follows the audience and budget. Advertising spend, production and any supporting technology are identified separately in the agreed scope.
A response needs an owner, enough context and an agreed next action. We connect campaign planning with the enquiry route and CRM or follow-up process, then review response quality alongside activity. Friend & Burrell illustrates campaign strategy and buyer-education thinking; its project story states the current development stage rather than claiming measured lead results.
No. We agree campaign objectives, activities and reporting measures. Response depends on the audience, offer, channels, budget and follow-up, and is reviewed as evidence becomes available.
Advertising spend, channel selection and production requirements are agreed separately in the scope. The proposal makes those responsibilities and costs clear before work starts.
We’ll agree the priorities, deliverables and responsibilities before work starts. Explore the monthly support options or talk through a separately scoped project.
