Adam’s role
Campaign strategy and process improvement
Scope
Product education, buyer relationships and business systems
Project type
Food-sector strategy and systems
The challenge
Ingredient language can obscure what is being sold. The campaign direction centres on genuine truffles and clearer understanding of aroma labelling. Alongside that market challenge, repeated manual data entry was adding work to client and supplier processes.
Adam’s contribution
Campaign strategy connects product education with chef advocacy, media and buyer relationships.
Adam Smith Consulting helped simplify manual processes and consolidate repeated data entry into a single entry point. Further business-development work maps the grower-to-buyer journey around an existing CRM.
Delivery & status
Repeated data entry was consolidated to simplify the experience for clients and suppliers. Campaign development continues, while further buyer segmentation and supporting systems remain in design.